Texas Butchers is a subscription service for premium cuts of humanely-raised, hormone-free meat. This client had an established local butcher shop but wanted to expand their audience to customers across the country and wanted to sell their products on a subscription basis. The challenge for this project was creating a website design and user experience that educated the user about the subscription service and the various meat options without overwhelming or confusing them. We also had to clearly showcase the benefits of ordering through Texas Butcher’s subscription service as opposed to buying meat from a grocery store.