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The RS3 brand includes six separate entities: Round Rock Express, Express Youth Baseball, RS3 Events & Entertainment, RS3 Strategic Hospitality, RS3 Turf and the Nolan Ryan Foundation. The main challenge with this project was to create a cohesive brand that captured each of these entities while displaying their unique attributes and services.


  • Web Design
  • Web Development
  • Brand + Identity
  • Content Strategy


We met with team members from each department to gather details on the most important messages and features needed for each entity’s site. After gathering all the information needed, we strategized with our graphic design and development teams on layout and workflow, and presented several options to our clients. When one was chosen, it was designed and developed then re-approved by the department managers to make sure we had hit the mark with respect to overall RS3 branding as well as entity branding. Because each RS3 entity encompasses a wide variety of services, we made sure to categorize the services accurately to minimize information overload.

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