PrivCloud provides turn-key security and privacy software for SaaS companies, financial institutions, and other entities. Because this client serves many industries and offers a wide range of benefits for users, it was important for them to convey a lot of information through their website without overwhelming site visitors. In addition, as a company that deals with sensitive data, this client wanted their digital brand image to portray professionalism, expertise and trustworthiness.
The Challenge
SERVICES
- Web Design
- Web Development
- Brand + Identity
- Logo Design
- Motion Graphics
- Mobile App Development
- Content Strategy
The Solution
We developed a design and content strategy for this client that captured the unique value of their software for each distinct audience demographic. Instead of weighing down the home page with information about the program’s features, we addressed the user pain points and benefits. We also incorporated multiple calls-to-action throughout the site to prompt users to reach out for more information and begin using the product. Finally, we chose site colors, fonts and design elements that reinforced the brand image of integrity, professionalism and expertise.
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