Our primary goal with CWS Housing was to improve the look and user experience of their current website. In their words, ‘it needed a facelift’! We also needed to condense content for a more straight-forward user experience. CWS Housing is able to provide services in any state, but focuses on four primary states. We had to figure out a simple but unique way to communicate that to visitors to the site. The company ‘extranet’ also needed to be migrated and re-designed to match the new site.
OBJECTIVE
SERVICES
- Web Design
- Web Development
- Brand + Identity
- Logo Design
- Motion Graphics
- Mobile App Development
- Content Strategy
Solution
Our design team went to work with a crisp, yet inviting color palette. We created a new design approach that would be welcoming, yet modern, staying within the corporate guidelines CWS provided. To minimize the amount of text on the site, we incorporated icons and images to convey location details. For the extranet migration, we worked with CWS Housing’s IT department to ensure the necessary portals were migrated to the new website.
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